The new neutrals: Our original naked palette was a game changer. We’ve redefined neutrals again with the naked reloaded eyeshadow palette. These twelve, brand-new shades are anything but average; there’s nothing basic or boring about them. This palette ranges from silky mattes and smooth satins to microfine shimmers and playful glitters. What began as the simple question, “what eyeshadows would you bring to a desert island?” Has turned into a challenge to beauty’s status quo. Designed for you: We see you hitting pan on the shades you use every day. That’s why we have four mvps in our lineup with larger pans for maximum use: bribe, an ivory matte, barely baked, a soft gold metallic, boundaries, a warm terracotta, and blur, a light nude matte. And because you need your look to last, our mind-blowing formula gives each shadow its velvety texture, rich color, and blendability. Use your favorite brushes to apply; we left one out on purpose. Made for everyone: We created naked reloaded to look good on everyone. These truly universal shades are made for any age, skin tone, and gender. From minimalist to dramatic, there are endless ways to be naked. Use your finger to swipe on distilled, a bronze metallic, for all-over, easy color. Pair retro, a bright peach, with angel fire, a rose-gold shimmer, for a warmer combination. Smoke out your lash line with end game, an iridescent chocolate brown that’s perfect for both precise and imperfectly smudged looks. Urban Decay is 100% cruelty free. Urban Decay is beauty with an edge™.

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